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ICMarkTech'23 - The 2023 International Conference on Marketing and Technologies
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IV BMASmartC 2023 – 4rd Special Session on Innovative Business Models and Applications for Smart Cities

 

special sessions system for submissions

 

Description:

This special session calls professionals, academics and researchers to send their work in the field of innovative business models, marketing strategies and IT applications for development of smart cities. Due to urban population growth and rapid urbanization all over the world, it is essentially important to build harmony among the spatial, social, economic and environmental aspects of a city and their citizens. This synergy can be established with development of smart cities with the following aims: making life easier for the citizens by developing smart environments (smart buildings, smart classrooms, smart offices, smart shopping malls, smart manufacture, etc.); making savings in energy consumption using smart grids; reducing environmental pollution (reduction in fuel consumption and emission of harmful gases, smart recycling of waste, reduction of noise pollution); providing more efficient transportation systems; increasing GDP and per capita income; optimizing investments in the smart infrastructure; providing real time services and quick access to government and its policies; enabling healthier, enabling citizen participation, improve democracy and access to culture, and better quality of life in general. Smartness of a smart city is usually based on its six components: smart environment, smart quality of life, smart economy, smart mobility, smart utility services and smart e-government. The main aim of this work session is development of innovative business models for each of these components of the smart city with focus on using:

  1. technologies (Internet of Things, mobile technologies, web technologies, cloud computing and big data, blockchain technologies, artificial intelligence, machine learning, virtual reality, augmented reality) for the development of services and applications for the smart cities, and
  2. marketing strategies for the raising awareness and promoting new services and applications in the smart city.

 Participants are invited to submit papers on the following topics.

  • Smart city business models
  • Innovative marketing strategies for promotion of smart city services
  • Smart healthcare services
  • Applications of wearable computing
  • Innovative business models for environmental pollution management
  • Smart grids business models
  • Mobile marketing in smart retail
  • Smart city real time services
  • Smart industry business models
  • Innovative business models for intelligent transportation and smart traffic
  • Innovative business models for smart urban agriculture
  • Innovative business models for smart educational environments
  • Crowdsourcing models for smart environments and shared economy
  • Crowdsensing services
  • Citizen Science / Citizenship 2.0,
  • Immersive simulations in smart environments
  • AI, VR and AR based business models for smart environments
  • Use of blockchain models in Smart cities
  • Digital Twin
  • Process reengineering in the implementation of electronic public services
  • Smart Cities for elderly people (eg: proximity platform, informal caregivers, socialization, shopping, geriatric support, trip adviser of the volunteer for support to the elderly,….)
  • Cloud computing, new internal logics, and standards for interoperability in public organizations;
  • Culture, Art and Technology
  • Use of IoT technologies in central and local public Administration Disruptive Space Technologies and Innovations

 

Publications of approved works:

In English: Smart Innovation, Systems and Technologies Collection, Springer.

 

Extended versions selected by the Academic Coordination, possibility of publication in "Data Technologies and Applications" (JCR).

   

Important dates:

Deadline for article upload: September 9 20, 2023.

Acceptance notification: October 9, 2023.

Registration: October 19, 2023.

Conference: 30 November at 2 December 2023.

   

Special Session Chair:

  • Department for e-business, Faculty of organizational sciences, University of Belgrade (Serbia)
  • School of computing, Union University (Serbia)
  • NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa  (Portugal)

 

Academic coordination:

  • Marijana Despotović-Zrakić (Faculty of organizational sciences, University of Belgrade, Serbia)
  • Aleksandra Labus (Faculty of organizational sciences, University of Belgrade, Serbia)
  • Miloš Radenković (School of computing, Union University, Serbia)
  • Vitor Santos (NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa, Portugal)

 

Organizing Committee:

  • Dušan Barać (Faculty of organizational sciences, University of Belgrade, Serbia)
  • Snežana Popović (School of computing, Union University, Serbia)
  • TBD (NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa, Portugal)

 

Scientific Comittee:

  • Andrey Igoshin (Nizhny Novgorod State Engineering and Economic University, Russia)
  • Anida Zahirović-Suhonjić (International business-information academy - IPI Academy, Tuzla, Bosnia and Hercegovina)
  • Arpita Mukherjee (CSIR-Central Mechanical Engineering Research Institute, Durgapur, India)
  • Baran Çürüklü (Mälardalen University, Sweden)
  • Bob Travica (University of Manitoba, Canada)
  • Božidar Radenković (Faculty of organizational sciences, University of Belgrade, Serbia)
  • Branka Rodić (Academy for applied studies Belgrade, College of Health Sciences, Serbia)
  • Catalin Vrabie (National Uniersity of Political Studies and Public Administration, Romania)
  • Danijel Danković (University of Niš, Serbia)
  • Danijela Stojanović  (Institute of Economic Sciences, Serbia)
  • Henrique Mamede (Universidade Aberta, Portugal) 
  • Jorge Carrola Rodrigues (NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa, Portugal)
  • Nataša Bojković (Faculty of transport and traffic engineering, University of Belgrade, Serbia) 
  • Neven Vrček (Faculty of Organization and Informatics, University of Zagreb, Croatia)
  • Nina Begićević-Ređep (Faculty of Organization and Informatics, University of Zagreb, Croatia)
  • Pedro Malta (NOVA Information Management School (NOVA IMS) - Universidade Nova de Lisboa, Portugal)
  • Peter Marton (University of Zilina, Slovakia)
  • Radomir Mihajlović (New York Institute of Technology, USA)
  • Ravi Kant Jain (CSIR-Central Mechanical Engineering Research Institute, Durgapur, India)
  • Sergei Prokhorov (ISPRAS, Russia)
  • Sergey Suslov (Nizhny Novgorod State Engineering and Economic University, Russia)
  • Svetlana Mitrović (Project management college, Serbia)
  • Tatyana Astakhova (Nizhny Novgorod State Engineering and Economic University, Russia)
  • Vladimir Brusić (University of Nottingham Ningbo, China)
  • Vladimir Soloviev (Financial University under the Government of the Russian Federation, Russia)

 

Partners

 

School of Computing University of Belgrade Union University Faculty of Organizational Sciences NOVA Information Management School (NOVA IMS) Universidade Nova de Lisboa

 

 

  

    

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