Description
This work session seeks cutting-edge research and case studies demonstrating how AI are transforming marketing strategies and outcomes. We invite researchers, industry practitioners, and innovators to submit original research papers exploring the intersection of AI and Marketing.
All research works are invited to respect the overarching conference theme, namely what concerns the Information Systems and Technology area. Papers from other research areas are welcome, the ones related within work session theme and under involvement with conference scope. Papers should focus on advanced current knowledge, even an applied or methodological research is explicit.
TOPICS
Potential topics include, but are not limited to:
- Advertising & Targeting
- AI Content Marketing
- AI Marketing Research
- AI Mobile Marketing
- AI Marketing Design
- AI Social Marketing
- Consumer behaviour analysis with AI
- Chatbots & Conversational AI
- Immersive Marketing
- Lead Generation with AI
- Marketing Automation
- Machine and Deep Learning Marketing Analytics
- Markets Research with AI
- Recommendation Engines
- Real-time Personalization
Important Dates
1
Paper submission deadline
September 09, 2024
NEW EXTENDED DATE: September 16, 2024
2
Notification of paper acceptance
October 09, 2024
3
Registration deadline
October 19, 2024
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: October 19, 2024
4
Conference Dates
December 5-7, 2024
Special Session Chair
Department for e-business
Faculty of organizational sciences, University of Belgrade (Serbia)
Department for e-business
Faculty of organizational sciences, University of Belgrade (Serbia)
NOVA Information Management School (NOVA IMS)
Universidade Nova de Lisboa (Portugal)
Academic Coordination
Vitor Santos
Politécnico de Coimbra, ISCAC – Instituto Superior de Contabilidade e Administração de Coimbra
Portugal
Pedro Malta
Universidade Nova de Lisboa, Nova IMS – Information Management School
Scientific Comittee:
- Alexandre Caldas – United Nations, Belgium
- Ana Margarida Alexandre – EDP Comercial, Portugal
- Anabela Mesquita – Polytechnic of Porto & Algoritmi RC, Portugal
- Ana Paula Camarinha Teixeira – CEOS. PP, Polytechnic of Porto, Portugal; SIIS – Social Innovation and Interactive Systems, Polytechnic of Porto, Portugal
- André Rodrigues – Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
- António Trigo – ISCTE- Instituto Universitário de Lisboa, Portugal
- Artur Strzelecki – University of Economics in Katowice, Poland
- Carolina Santos – Escola Nacional de Saúde Pública, Portugal
- Cédric Grueau – Instituto Politécnico de Setúbal, Portugal
- Joana Leite – Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
- Joaquim Silva – Instituto Politécnico do Cávado e Ave, Portugal
- José Luís Reis – Universidade da Maia, Portugal
- Luís Alexandre Gomes – CEBI, Portugal
- Luís Silva Rodrigues – Polytechnic of Porto, Portugal
- Luís Tavares – LigaT, Portugal
- M. Filomena Castro Lopes – Universidade Portucalense, Portugal
- Małgorzata Pańkowska – University of Economics in Katowice, Poland
- Nuno Garcia – Faculdade de Ciências da Universidade de Lisboa, Portugal
- Pedro Malta – Nova Information Management School, Portugal
- Rui Dinis Sousa – Universidade do Minho, Portugal
- Sérgio Guerreiro – INESC-ID / Instituto Superior Técnico, University of Lisbon, Portugal
- Sérgio Moro – ISCTE- Instituto Universitário de Lisboa, Portugal
- Víctor Santos – Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
