Description
This special session calls for research revolving around digital marketing and / or branding. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.
We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and branding is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.
Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.
TOPICS
- Digital Marketing Research
- Digital Marketing Strategies
- Digital Content Marketing
- Search Engine Optimization Strategies
- Mobile Marketing Strategies and the Influence on Customer Decision-making
- Social Network Sites and Social Media Marketing
- Digital Influencers
- Digital Consumers and eWOM
- Branding in the Digital Age
- Branding and Strategy
- Brand Online Experience
- Luxury Brands’ Online Strategies
- Branding and Design
- E-commerce Branding
- Other topics converging with the work session theme
Important Dates
1
Paper submission deadline
September 09, 2024
NEW EXTENDED DATE: September 16, 2024
2
Notification of paper acceptance
October 09, 2024
3
Registration deadline
October 19, 2024
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: October 19, 2024
4
Conference Dates
December 5-7, 2024
Special Session Chair
Sandrina Francisca Teixeira
Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto
Fernando Pinto Santos
IPAM - Portuguese Marketing Institute
Carlos Sá
IPAM - Portuguese Marketing Institute, Lisbon
Academic Coordination
Carlos Brito
Faculdade de Economia da Universidade do Porto, Portugal
Paulo Lencastre
Catholic University, Portugal
José Freitas Santos
CEOS.PP - Polytechnic of Porto, Portugal
Patricia Núñez Gómez
Complutense University of Madrid, Spain
Clotilde Perez
São Paulo University, Brazil
Scientific Comittee:
- Ana Patrícia Lima (CEOS.PP – Polytechnic of Porto, Portugal)
- Arnaldo Coelho (Coimbra University, Portugal)
- Beatriz Casais (University of Minho, Portugal)
- Belém Barbosa (Aveiro University, Portugal)
- Carlos de Mello Brito (Porto university, Portugal)
- Cristela Bairrada (Coimbra University, Portugal)
- Daniel Martí Pellon (Vigo University, Spain)
- Filipe Coelho (Coimbra University, Portugal)
- Filipe Rodrigues (Lusófona University, Portugal)
- Helena Nobre (Aveiro University, Portugal)
- João Costa(Coimbra Business School, Portugal)
- Jorge Remondes (ISVOUGA, Portugal)
- José Freitas Santos (CEOS.PP – Polytechnic of Porto, Portugal)
- José Santos (CEOS.PP – ISPGaya, Portugal)
- Madalena Abreu (Coimbra Business School, Portugal)
- Miikka J. Lehtonen (Institute of Design and Innovation, Dubai)
- Miriam Salomão (IPAM, Portugal)
- Patricia Núñez Gómez (Complutense University of Madrid,Spain)
- Paula Arriscado (IPAM, Portugal)
- Paulo Cardoso (Fernando Pessoa University, Portugal)
- Paulo Lencastre (Catholic University, Portugal)
- Pedro Malta (NOVA University, Portugal)
- Ricardo Cayolla (IPAM, Portugal)
- Sara Teixeira (Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto, Portugal)
- Zaila Oliveira (University of Maia, Portugal)
partners
